The End of Polls: The Marketing of Politics in a post-Republican world

For weeks, since the first Presidential debate, the pollsters, like fat ticks on the backs of their media hosts, played the public like a backwoods fiddle. The din built to a stunning crescendo as they plotted that this was such a close race between the two hegemonic party representatives as to be too close to call. Poll after poll drove the marketing, and to no small degree attempted to sway public opinion over the election. I consider myself better informed in the pallid minutia of politics than most, which hardly seems like something to brag about, but I was hearing about polls from companies and organizations I am sure only came into existence to carve out part of the immense commercial and financial pie of this election. Others seemed to have appeared for suspiciously nefarious purposes.
Indeed, the polling helped to drive the feverish explosion of political ads, helping to create a wild momentum that was better endured than criticized. And who in the media would criticize the windfall profits wrought from that avalanche of advertising? For a nation which praises itself incessantly over its talent for production (never mind most of that production has been pimped overseas to slave labor) the election produces nothing, and nothing of value but forgettable commercials to be discarded the day after and in fomenting ever-deepening social rifts.
Sadder still are the fools who buy, sell or never seem to notice this piss poor record of pundits and pollsters. The truth of polling is that, they are not about understanding social psychology, but by manipulating it. It is social cheerleading, a pseudo-scientific exercise in peer pressure. It is meant to help sway people towards the popular, or most popular option, cola, candidate, toilet paper. As an argument statistics are a fraud. Alone they are colorless and lifeless numbers that prove nothing, but only indicate basic patterns requiring greater scrutiny, experiment, observation and cynicism. Instead, we have made statistics the proof, particularly in politics.
If nothing else, this election should prove once and for all that the polls were completely wrong. What was supposed to ultimately be a tie instead turned out to be a pummeling by the democrats. The Presidential race wasn’t ever close. Why anyone would ever trust, or buy anything at all from the likes of Frank Luntz, Real Clear Politics, Dick Morris or Guy Benson, let alone so-called legitimate polling companies like Gallup is proof that it is a scam, or that the Right dominated media is far dumber than even I thought.
The proof is nakedly obvious. The polls weren’t just wrong, they were disastrously wrong. They were laughably wrong. Then again there is that little voice inside of me which wonders if they were really wrong or if they were complicit in an effort to sway public opinion. Given the vehement and obsessive loyalty by the corporate and status quo Press, like one mob crony protecting another,,,naw, that couldn’t really happen in a democracy, could it? Either way, I think the age of the polls are over. Whether corrupt or incompetent they have proved themselves obsolete, unnecessary completely overrated.

About 900poundgorilla

W.C. Turck is a Chicago playwright and the author of four widely acclaimed books.His latest is "The Last Man," a prophetic novel of a world ruled by a single corporation. His first novel, "Broken: One Soldier's Unexpected Journey Home," was reccommended by the National Association of Mental Health Institutes. His 2009 Memoir, "Everything for Love" chronicled the genocide in Bosnia and the siege of Sarajevo. His third book "Burn Down the Sky" is published exclusively on Amazon Kindle. It was in Sarajevo at the height of the siege where he met and married his wife, writer and Artist Ana Turck. FOX NEWS, ABC, CBS News, the Chicago Tribune and The Joliet Herald covered their reunion after the war. He helped organized relief into Rwanda during the 1994 genocide. Turck has been a guest on WMAQ-TV, WLS in Chicago, WCPT, WBBM radio, National Public Radio, Best Of the Left and the Thom Hartmann show. He has spoken frequently on Human Rights, Genocide and Nationalism. In 2011, his play in support of the Occupy Movement, "Occupy My Heart-a revolutionary Christmas Carol" recieved national media attention and filled theaters to capacity across Chicago. He remains an activist to the cause of human rights and international peace. View all posts by 900poundgorilla

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